Many small business owners struggle to decide on the prices for their products and services. Lower prices than your competitors’ prices may attract customers, but the risk is that it will hurt your profitability. Higher prices bring in more revenue with each sale, but they might alienate some customers. In this webinar we’ll discuss the variables to consider to ensure your products and services are priced appropriately for your market.

Topics covered include:

• Determining your place in the market
• Knowing your customers’ expectations
• Supply and demand
• Measuring price elasticity / customer price sensitivity
• Discount pricing
• Status/aspirational pricing