Date: Friday, February 21, 2025
Feb 7, Feb 14, Feb 21, Feb 28
Time: 9:00 am - 1:00 pm
Location: Online Webinar – ZOOM
, Directions
Price: $50
PRE-REGISTRATION REQUIRED
The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 4 hour increments over 4 weeks. This cycle will be held on Fridays and will be conducted virtually via the ZOOM video conferencing platform.
All the essential steps will be covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; marketing and sales planning, and financial projections and reports.
At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.
A CERTIFICATE OF COMPLETION will be issued after participating in all 16 hours of the Smart Business Plan Workshop. Costs include:
- Training manual
- Resources and assignments via Google Classroom
- Individualized attention with experienced trainers/presenters
- Step by step online tutoring and counseling
TOPICS to be covered:
Week 1 - February 7, 2025
Executive Summary & the Organization Plan
Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan
Week 2 - February 14, 2025
Understanding Market Research & Developing a Marketing Plan
Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
Week 3 - February 21, 2025
Business Plan Financials (Part I)
Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
Week 4 - February 28, 2025
Business Plan Financial (Part II)
Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements
Your Presenter(s)
Jonathan M. Torres
Business and Data Services Librarian Rutgers University-Newark
Jonathan is the Business and Data Services Librarian and Graduate Student Services Coordinator specializing in teaching data and information literacy and statistical and data visualization software. He provides course-integrated and resource-specific instruction in business-based subject areas, develops, and delivers data-related workshops, and offers consultative support such as finding data sets, assisting with data analysis software, and data management planning for universities, government, and external organizations.
