In our Marketing DNA webinar we focus on these questions and more!

Most small businesses are “marketing” the business idea, not the real product/service they are selling! Hence the focus on marketing your “brand”!

STOP – Here is a paradigm shift – You are a small business, you do not have a “brand” to market yet! Your company has a product/service it wants many people to buy. Only when this product meets customer needs and expectations, saturates the market & start gaining name recognition can we talk of  marketing the “brand”. For now let’s focus on building the infrastructure of a successful marketing program to connect ideal customers with your products or services. Participate in the RNSBDC Marketing DNA webinar”

Award-winning bilingual communication professional and business strategist, Cheryl McCants tells the untold stories that make people feel good about where they are and better about where they are going. As a strategist, mentor and speaker, audiences benefit from her unique combination of straight, no-chaser advice, and encouraging words of wisdom. Named by PR News as a Top Woman in Public Relations, by Leading Women Entrepreneurs a Top 25 Leading Women Entrepreneur in New Jersey and by Positive Community as a PR Guru, her expertise spans both the private and public sectors while crossing multiple industries.