Date: Friday, June 6, 2025
Time: 9:00 am - 1:00 pm
Location:
, Directions
Price: $50
PRE-REGISTRATION REQUIRED
The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 4 hour increments over 4 weeks. This cycle will be held on Fridays and held via ZOOM
All the essential steps will be covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; marketing and sales planning, and financial projections and reports.
At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.
A CERTIFICATE OF COMPLETION will be issued after participating in all 16 hours of the Smart Business Plan Workshop. Costs include:
- Training manual
- Resources and assignments via Google Classroom
- Individualized attention with experienced trainers/presenters
- Step by step online tutoring and counseling
Week 1: Executive Summary & the Organization Plan
Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan
Week 2: Understanding Market Research & Developing a Marketing Plan
Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
Week 3: Business Plan Financials (Part I)
Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
Week 4: Business Plan Financial (Part II)
Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements.
TOPICS to be covered:
Your Presenter(s)
Dr. Tendai Ndoro
Regional Director NJSBDC at Rutgers Newark
Dr. Tendai Ndoro has a PhD in Public Administration and serves as Regional Director for the NJSBDC at Rutgers-Newark Business School. Dr. Ndoro has received numerous awards for her work as an economic development expert and a business woman. She is also a trained Baldrige Examiner. In collaboration with private/public entities she promotes small business development, community & economic development initiatives.
Jonathan M. Torres
Business and Data Services Librarian Rutgers University-Newark
Jonathan is the Business and Data Services Librarian and Graduate Student Services Coordinator specializing in teaching data and information literacy and statistical and data visualization software. He provides course-integrated and resource-specific instruction in business-based subject areas, develops, and delivers data-related workshops, and offers consultative support such as finding data sets, assisting with data analysis software, and data management planning for universities, government, and external organizations.
Tobi Agbejimi
CPA – Founder & CEO (Lead CPA)
Tobi is a CPA that specializes in tax planning, business entity optimization, and financial advisory for small and medium scale businesses. Having been trained by Robert Kiyosaki’s (Author of the Rich Dad, Poor Dad) CPA, she has been helping businesses make strategic planning to optimize their business structures and legally reduce their tax liabilities using a holistic approach that considers the short- and long-term goals for the diverse businesses. She Holds multiple certifications, including CPA, ACA, and Certified Acceptance Agent for the IRS.
She serves Invest Newark, New Jersey, as a Preferred Accounting Firm, and in partnership with the City of Newark Workforce Development and Newark Works for training residents to become Professional Tax Preparer and Professional Bookkeeper.
Additionally, she is an accomplished author of three books: Tax Mastery: A Simple Guide to Navigating Individual Taxation (2024), Tax Mastery: A Simple Guide to Navigating Business Taxation (2024), and Digital Business Survival (2020).
