INTEGRATED DIGITAL MARKETING SERIES

In today’s market, harnessing the power of social media is a must if you want to grow your business and your brand. The same goes for your website. It is vital to position yourself online with a strong internet presence that reassures and strengthens the consumers trust in your business and motivates them to engage more with your business.

This workshop will provide tools and actionable strategies to optimize your website and online infrastructures and using social media to promote and grow your business.

TOPICS INCLUDE:

• Identifying the purpose/objective and audience of your website;
• Keyword research to build out your website content strategically;
• Strategies to increase your website’s visibility in the search engines;
• Building your website’s reputation via blogs and social media;
• Additional marketing strategies to implement in your website to stay relevant;
• Measuring the effectiveness of your web design and strategies;
• Social media importance for the growing small businesses;
• Integrating social media into your business and marketing strategy;
• Differentiating social media platforms differ & selecting the best ones for your business;
• Using social media for lead generation;
• Social media marketing tactics;
• Third party tools to help manage your social media marketing efforts;
• Using analytics and measuring success.

Presenter: Stan Robinson

Stan Robinson, CEO of SHR Marketing, helps businesses and professionals integrate social media and content marketing into their business strategy. He specializes in showing clients how to leverage LinkedIn for sales, marketing, reputation management, and finding talent.
Stan’s professional background has been in sales and marketing with organizations ranging from start-ups to Fortune 1000 companies in the publishing, technology and business consulting industries. He is a member of the Wells Fargo Community Advisory Board, the New Jersey NAACP Economic Development Committee, and the Workforce Development Board of Union County, New Jersey.

Presenter: Daniel Stoll

Daniel is a communications and marketing professional with a proven track record building and implementing integrated communications-marketing strategies and enacting data analytics insights to impact decisions. He has over 20 years of work experience in publishing, communications and marketing ranging from founding a newspaper in a foreign country, to rising from consultant to vice president at a Wall Street investment firm, to increasing the visibility and enrollments at a growing business school. Daniel is currently the executive director of communications and marketing at Rutgers Business School – Newark and New Brunswick.