In our Marketing DNA webinar we focus on these questions and more!

Most small businesses are “marketing” the business idea, not the real product/service they are selling! Hence the focus on marketing your “brand”!

STOP – Here is a paradigm shift – You are a small business, you do not have a “brand” to market yet! Your company has a product/service it wants many people to buy. Only when this product meets customer needs and expectations, saturates the market & start gaining name recognition can we talk of  marketing the “brand”. For now let’s focus on building the infrastructure of a successful marketing program to connect ideal customers with your products or services. Participate in the RNSBDC Marketing DNA webinar”

Dr. Tendai Ndoro has a PhD in Public Administration and serves as Regional Director for the NJSBDC at Rutgers-Newark Business School. Dr. Ndoro has received numerous awards for her work as an economic development expert and a business woman. She is also a trained Baldrige Examiner. As Regional Director, Dr. Ndoro has designed, developed & implemented innovative programs like the WEN Business Breakfast, Business Bazaar Pitch for Capital & Contracts; Business Continuity of Operations Program, RBS/EPI Training Curriculum & the RBS Student Experiential Learning Program where business students gain experiential learning & consulting experience solving problems for small businesses in NJ. In collaboration with private/public entities she promotes small business development, community & economic development initiatives. Dr. Ndoro has participated as a focus group expert for the Obama Administration through the SBA, US Commercial Services, OPIC, MBDA and White House Entrepreneurship Summit.