This seminar will provide an introduction to Google Analytics, one of the most powerful and valuable tools in online marketing. It will also introduce AdWords, the revolutionary pay-per-click advertising platform developed by Google to allow products and services to be directly marketed online.

The seminar will cover the role of web analytics in the larger picture of digital marketing and give practical examples in both the implementation and use of web analytics tools, such as Google Analytics. Understanding Analytics is a key driver to building successful AdWords marketing campaigns.

Participants will learn to derive meaningful insights from traffic and visitor analytics data, learn cutting edge tools changing how data is understood, and provide a strategic framework on how to implement knowledge gained from web analytics data.

Participants will also gain an understanding of the language and mechanisms of Google AdWords

Presenter: Daniel Stoll

Daniel Stoll is the director of Communications & Marketing at Rutgers Business School, Newark NJ